Ground Breaking Podcast

The Ground Breaking Podcast, brought to you by the Global Ag Tech Initiative and Meister Media Worldwide, brings forth voices from across the agriculture technology space to discuss trends, best practices and innovative ideas driving the industry forward in a rapidly changing world. Hosted by Heather Tunstall, Co-Chair of the Global Ag Tech Initiative and Corporate Content Director of Meister Media Worldwide, the podcast is released monthly. Learn more at globalagtechinitiative.com.

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Episodes

Thursday Sep 05, 2024

In the seventh episode of Ground Breaking Podcast, Heather Tunstall interviews Sumer Johal, CEO of Semios, about the ways in which AI specifically benefits ag tech retailers and advisors. Learn how retailers and advisors can leverage AI to improve their own business processes, strengthen their recommendations to growers, and ultimately position them as the trusted resource as growers are bombarded with information.

Wednesday Jul 31, 2024

In the sixth episode of the Ground Breaking Podcast, Heather Tunstall interviews Jacob Parnell, Director of Agronomy at Biome Makers, about the cutting-edge technologies transforming soil health management in agriculture. Learn how soil health tech is maximizing ROI, detecting disease risks early, and significantly boosting crop yields. Discover practical advice, success stories, and future trends in precision agriculture from an expert at the forefront of agricultural technology.

Monday Jun 24, 2024

In the fifth episode of the Ground Breaking Podcast, Heather Tunstall interviews Seth Crawford, Senior Vice President and General Manager of PTx at AGCO, about the launch of the new brand and the impact it will have on the industry. PTx’s origin story and go-to-market model are excellent examples of organizations working together with the farmer’s needs as a top priority.

Tuesday Apr 30, 2024

In the fourth episode of the Ground Breaking Podcast, Heather Tunstall interviews Vonnie Estes, VP of Innovation at the International Fresh Produce Association (IFPA), about where we are now in regard to technological innovations – specifically those addressing climate change and labor issues. IFPA works hand-in-hand with industry and growers to address some of these challenges and others through their events, government advocacy, their accelerator program, and their podcast series, Fresh Take on Tech.

Wednesday Mar 27, 2024

In the third episode of the Ground Breaking Podcast, Heather Tunstall interviews Joyce Hunter, Executive Director and Distinguished Fellow, Food, Agriculture & Health at the Institute for Critical Infrastructure Technology (ICIT), about how the ag industry can work with government organizations to ease the process of ag tech adoption. They discuss the Fear, Uncertainty, and Doubt (FUD) that many farmers have when it comes to AI, data usage and ag tech adoption in general, and the importance of educating, collaborating, incentivizing, and setting standards in a world where innovation is accelerating at a rapid pace.

Thursday Feb 29, 2024

In the second episode of the Ground Breaking Podcast, Heather Tunstall interviews Kevin Krieg, Business Development Manager at Intelinair, about on-farm data usage. They discuss how farmers are using data, ways they can improve decision-making, and how the industry can create seamless solutions for farmers through collaboration.

Wednesday Jan 31, 2024

In this episode, Heather Tunstall interviews Kathleen Glass, VP of Marketing at Aquaspy, about the unique challenges of marketing in the ag tech space. Learn tips on how to reach your audience in a variety of ways – even if you don’t have an on-staff marketing professional.

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